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PostPosted: Fri Mar 15, 2013 5:44 am 
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Joined: Tue Mar 05, 2013 10:58 am
Posts: 33
The advent of crowdfunding is thought by many as a new website phenomenon for raising capital to launch or expand a business, of course in reality crowdfunding under different guises has been around for a long time, in essence even an IPO is nothing more than a super crowdfunding venture.

Todays online crowdfunding is of course presently mainly for non-investment opportunities either to support some project without a reward of value, or to support some project for a substantive reward, and investment totals can be from $xxx's - $xmillion's. Although the bigger well known crowdfunding sites do not presently allow 'investment crowdfunding opportunities' there are though some crowdfunding sites that do permit such investment opportunities and it would be remiss on a forum like this not to mention this source of development funding. (I have purposefully not listed these later sites as that may infer a reference for them, something I am unable to give having not dealt with them.)

Crowdfunding can be a great way to raise money for specific website development, especially from family, friends, work colleagues, business contacts, and from general investors. There could be several attractive advantages for entrepreneurs to consider using crowdfunding to garner investment in the project, the main one of course is that it can occur at any stage of the websites development, even as seed funding for the initial project. The main drawback is of course that as a direct investment in the business the investors will acquire some equity share collateral, not something that will be welcomed by all entrepreneurs, but it is the price normally paid to other types of investors anyway (though of course with crowdfunding you may actually get a competitor or investor that you did not want as well).

Of course if your website has some aspect that could be used as a 'reward' for crowdfunding then this 'may' be enough to allow you to go through the two big online crowdfunding sites (Kickstarter.com and Indiegogo.com). In any case the fact that now crowdfunding is available opens up a whole new aspect to the funding of development of a website, something that both domain name owners and website developers should consider as an alternative when looking at the age old problem of raising money for that great idea or innovation.


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